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Oversized Trifold Coupon Mailer - 17x11 with perfed third panel coupons for store use. 10,000 printed.
Barbara Lawrie Direct Mail Store Promo - Six Oversized Postcards sent to 10,000 database, rotating monthly.
Direct Mail Campaign for InStore Service Special - Direct Mail Marketing for Store Service Special Edit
Project Description: 8.5x11, full color, two sides,folded and mailed. One of 8 flyers promoting different stores for the same service special. Print run: 120,000. Market: 8 versions totalling 120,00 printed and mailed to store database.
Project Role: Marketing Services: Design, agency ad placement in newspapers and magazines, direct mail design, production, and fulfillment for 120,000 store database.
Direct Mail Campaign for Polaris Store Demo Event - Project Description: 8.5x11, full color, two sides, folded and mailed. Print run: 65,000. Market: store database.
Project Role: Marketing Services: Design, agency ad placement in newspapers and magazines, direct mail design, production, and fulfillment for 120,000 store database.
Barbara Lawrie Medical Brochure Design - BMI Medical Brochure
Project Description: Redesign existing medical white paper with photos into glossy brochure.
Project Role: Due to a fascination with the endless possibilities of combining an MRI with solid modeling capabilities led to a visit of the Boston facilities. In thanks, I presented Dr Crispin Weinberg with this design for his future use.
Equine Marketing Campaign: Print and Online - Project Description: www.mypanadero.com
Complete redesign of old site, ad design, marketing materials. Market: International baroque and dressage horse afficionados. FaceBook and advertising management, stallion cards, and videos are part of the ongoing marketing.
Project Role: Contracted Marketing Manager, Design and Services
Direct Mail International Fundraising Campaign - Project Description: Multi-pieced Direct Mail Campaign with multiple levels of personalized giving offers. 250,000 direct mail International acquisition, custom canvas bag Illustrated by myself.
Project Role: Creative Services Director for International non-for-profit.
Magazine Cover Design & Photoshop Wizardry - Project Description: Photo chosen for cover was cropped above the iguana's eyelid. Space was needed for the masthead so extensive photoshopping was required to create the missing portion from eyelid upwards.
Project Role: Photoshop, cloning, and iguana photo research
Equine Magazine Creative Services - PRE Horse Magazine www.prehorse.org
8.5x11 magazine, full color throughout. 76 to 104 pages with advertising, published quarterly. Print run: 2,000. Market: International membership and general public.
Project Role: Creative Services Director: Design, produce, layout, send digital files, proof online. Perform print estimating, scheduling, advertising sales, and promotional responsibilities. Advertising design as needed.
Editorial Design - Animal Issues
8.5x11 magazine, full color throughout. 32 pages, published quarterly. Print run: 30,000. Market: Membership and general public.
Project Role: Creative Services Director: Design, production, printing, editorial, photography purchasing, staff supervision, mail house and printing coordination and estimating. Annual budgeting and quarterly Board of Directors meetings were necessary.
Editorial Design - Animal Issues
8.5x11 magazine, full color throughout. 32 pages, published quarterly. Print run: 30,000. Market: membership and general public.
Project Role: Creative Services Director/designer
General Portfolio
Available
Freelance
Barbara Lawrie
Graphic Design & Creative Marketing Specialist Citrus Heights, CA