Michael Beckman

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My Cup of Tea Booklet - Tasked to design an informational brochure to educate tea and coffee house visitors about the variety and quality of tea options availiable. The typographic style color and imagery combine to communicate a sense of warmth and relaxation associated with tea and coffee house enviroments.
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Architectural Record - Tasked to design a cover and spread for a specified designer that communicates the renowned style of the designer, Daniel Libeskind, through the use of key elements and layouts while being able to inform the viewer about the architect.
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Recyclable Packaging and Logotype - Redesign Energy Star symbol series, design green company logo, and design packaging to display a green product. This will function as a recyclable product from a energy efficient company that has product ratings from Energy Star.
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MSJ Art & Design Promotional Poster - Tasked to design a promtional poster to target high school seniors and encourage enrollment into the College of Mount St. Joseph’s Art and Design Departments. The graphic elements emphasize unique type explorations, a strong color pallette and simple grid to promote the Art and Design Department’s quality education.
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Playhouse in the Park Seasonal Poster - Tasked to design a promotional poster to attract the public to attend the 2010-2011 play season. The design elements employ color, grid, image style, and layout reflective of the eclectic and unique performances held at the Playhouse.
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Symbol Development Wayfinding Application - From being inspired by another illustrator, Willie Ryan, design a simple symbol system that can function effectively
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Illustration Portrait Study - Tasked to design an illustrated portrait using shapes and styles that respond to the work of Sebastion Iwohn.
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Oral-B 3D White Display - Tasked to design concept graphics to fit an existing display form utilizing the Oral B 3D White design standards and brand theme. The brand concept graphics are designed to target a broad demographic of retail customers to purchase this product over other products.
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Bic - USO Lighter Display - Tasked to design concept graphics to fit an existing display form utilizing the Bic design standards and brand theme. The brand concept graphics are designed to target military employees with a patriotic theme by incorporating unique die cuts and expressive military imagery.
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Puffs Sleeve Design - Tasked to design a Puffs plastic sleeve that coordinates with the existing winter collection of boxes including staying within brand standards and employing a color systemthat the customer expects in the retail enviroment.
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Leadership Development Conference System - Tasked to design a print brand campaign to include a logo, promotional poster, and promotional business card to be used as communication devices for the Red Cross during the 2011 Leadership Development Conference.
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Thank You
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