Pet Project

Pet Project - Special agent approached us with an open brief asking for a range of products for pets and their owners. We did research on the needs of pet owners and the shortcomings of existing products from which we established the BoBo brand and its values. This laid down the foundations to work from. After coming up with several ideas we felt had potential we made several mock-ups for testing and refined the products using CAD software incorporating the brand identity and considerations for manufacturing.

Ben Carter
Multidisciplinary Design Innovation MA/MSc Graduate London, United Kingdom