The print ads I created were designed to take inspirastion from the games shapes giving a nod to the old pixels but also hint at the futuristic and neon atmosphere of the event.
Mr Penfold reimagines the classic Atari arcade game Centipede on the streets of Shoreditch to advertise our pop-up exclusive Atari Arcade event.
Roid reimagines the classic Atari arcade game Centipede on the streets of Shoreditch to advertise our pop-up exclusive Atari Arcade event.
Roid reimagines the classic Atari arcade game Centipede on the streets of Shoreditch to advertise our pop-up exclusive Atari Arcade event.
Large format out of home advertising. This banner is on Brick Lane in the heart of Shoreditch.
Gaming at the pop-up Atari Arcade event. Complete with free cocktail bar, popcorn and Pick 'n' Mix stand and live DJ.
Pixel Sense table gaming at the Atari Arcade event. Complete with free cocktail bar, popcorn and Pick 'n' Mix stand and live DJ.
Roid reimagines the classic Atari arcade game Centipede on the streets of Shoreditch to advertise our pop-up exclusive Atari Arcade event.
Mr Penfold reimagines the classic Atari arcade game Centipede on the streets of Shoreditch to advertise our pop-up exclusive Atari Arcade event.
Will Vibes reimagines the classic Atari arcade game Centipede on the streets of Shoreditch to advertise our pop-up exclusive Atari Arcade event.
Roid reimagines the classic Atari arcade game Centipede on the streets of Shoreditch to advertise our pop-up exclusive Atari Arcade event.
Gaming at the pop-up Atari Arcade event. Complete with free cocktail bar, popcorn and Pick 'n' Mix stand and live DJ.
OOH advertising. We flyered walls to give an authentic event/arcade feel
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Microsoft Atari Arcade
Microsoft reimagined the classic Atari aracde games in a new website to demonstrate the beauty of Internet Explorer.
To promote the site we reimagined the old school arcades with an exclusive pop-up event in Shoreditch, London.
Graffiti artists (Mr Penfold, Roid and Will Vibes) brought back the 80's arcade era by each reimagined an Atari game on the streets of Shoreditch.
Out of home advertising and large scale banners invited the public to use social media to win tickets to the exclusive Atari Arcade event.
