Business card and tag treatment.
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Letterhead and envelope.
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Concept store. The idea behind ANTI is to be against the current model of a store front. To this end, all ANTI stores are built into steel-storage containers and shuttled at different intervals to various locations. These guerilla tactics allow ANTI to happen anywhere and anytime. Stores can be located via gps tracking from the website.
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Website concept.
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ANTI
ANTI is a brand and lifestyle. The core idea of ANTI is to go against the grain of modern concepts of design and fashion. Using Strong and imposing type choice combined with basic color, ANTI becomes a symbol for new direction.
