My GET REAL branding campaign for iconic Salada taps into green tea's perception as a wellness and weight loss enhancer while poking some good-natured fun at fitness fads and phonies.
My SMILING TOGETHER national branding campaign: "The Delicious Taste Kids Love and The Good Choice Moms Want." Result: LITTLE BITES SALES UP 20%
My MAKE LOVE branding campaign for iconic Red Rose tea is quietly disruptive, full-line embraceable, and deliciously sales successful.
My creative positioning of LG's corporate solvency = product availability helped increase magnetic media sales by 200% in a time of global supply uncertainty.
Freelance, I collaborated with M Health in creating this powerful new ad for Siemens.
Trade show attendees could push a button and hear the proper pronunciation of the tricky Molnlycke name.
Although my Steppenwolf inspired headline and sub-head were for presentation giggles only, my researched and recommended "MagnaTorque" became a trademarked keeper.
Unity Bank experienced record earnings marked by strong loan and deposit growth and stable margins, with total loans up 22.7%, total deposits up 22.4%, time deposits up 41.8%, and savings accounts up 193.6% with me as their freelance Creative Director/Copywriter.
National Penn was ranked #15 among the 100 Best Banks in America by Forbes magazine.
Direct mailer targeting physicians ...
Sony Music Television licensed a Bill Villa song, "Always Ending," performed by The Villas, for inclusion on its Dawson's Creek 4th Season DVD. More info at www.VillaSongs.com.
610.428.1253 | bill.villa@live.com
"I craft winning brand strategies and irresistible concepts & copy, typically with stunning results, and always with hardly any learning curve. Plug me into your team and see." -Bill Villa | 610.428.1253 | bill.villa@live.com
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Bill Villa Portfolio 2024
Available
Freelance, Full-time
Bill Villa
Creative Director/Copywriter at A La Carte Advertising
Allentown, PA