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Alliance Racing Team
Alliance Truck Parts also sponsored a NASCAR Nationwide race team to support the rebranding and connect with racing enthusiasts who are passionate about NASCAR. Outdoor billboards, online banner ads, dealer towers, posters, 1/3 page print ads and driver racing hero cards were all part of the campaign message. I managed and designed all deliverables from concept to final production art. I also art directed the race car and driver photo shoot for use across all communication mediums.
