Mountainview Mortgage

The client was a long time mortgage broker who was opening his first mortgage company and wanted to have a strong start, standing out amongst his competitors. With a name like “Mountainview” you immediately think of a mountain scape. With “Mortgage” you think of homes. The
solution was to integrate both. Houses and mountains have peaks. The result was a clean logo outlining a silhouette of three mountain peaks, yet the third peak is a house roof top. It was a match made in design heaven. The result gives distinction in the market place, and shows potential clients that the company is keen to grow through investment in design.

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Freelance, Full-time, Moonlighting
Blair Lucas
Art Director/ Senior Graphic Designer San Diego, CA