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Home Depot Encapsulated Bubble Rebrand
As a new way to innovate a current product, Pratt Industries developed encapsulated bubble. This is
2 sided bubble, as opposed to the standard 1 side of bubble, 1 side of plastic. With this new product
offering, I was tasked with designing a new brand to go on all of the new product. The new brand
had to be similar to the old brand, enough to remain “in the family”, but new and modern to better
reflect our innovative brand. The brand also had to be flexible enough to potentially be added to
every other moving SKU after the successful pitch. This new brand will be featured in Home Depot
stores in 2017.
