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The Plaza Food Hall logo - Logo/Branding.

The Plaza Food Hall, located in the Plaza Hotel in New York City, NY, wanted logos and pieces that were contemporary and slightly upscale, which would appeal to both tourists and locals.
The Plaza Food Hall awning - Logo/Branding.

The Plaza Food Hall, located in the Plaza Hotel in New York City, NY, wanted logos and pieces that were contemporary and slightly upscale, which would appeal to both tourists and locals.
The Plaza Food Hall circular seal - Logo/Branding.

The Plaza Food Hall, located in the Plaza Hotel in New York City, NY, wanted logos and pieces that were contemporary and slightly upscale, which would appeal to both tourists and locals.
The Plaza Food Hall Plaque - Logo/Branding.

The Plaza Food Hall, located in the Plaza Hotel in New York City, NY, wanted logos and pieces that were contemporary and slightly upscale, which would appeal to both tourists and locals.
The Plaza Food Hall Sushi Menu - Print.
Dimensions: 4.25" x 11"

The client chose to have a separate menu for each of their eight different food stations. The trim size was chosen to give an elongated, elegant feel. Each menu featured a different accent color, but all color borders had a deeper shade to give a richer, more luxurious feeling. The opacity of the circular seal is lowered so it wouldn't interfere with the content of the menu.
Jeffrey Beers, Todd English & Miki Naftali - The Plaza Food Hall, located in the Plaza Hotel in New York City, NY wanted logos and pieces that were contemporary and slightly upscale, which would appeal to both tourists and locals.

Photo credit: Evan Sung
Todd English & The Plaza Food Hall plaque - The Plaza Food Hall, located in the Plaza Hotel in New York City, NY wanted logos and pieces that were contemporary and slightly upscale, which would appeal to both tourists and locals.
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The Plaza Food Hall // BRANDING
Bryan Lee
Graphic Designer San Francisco, CA