The Time & Company project began as a collaboration between international development teams to create a classically-styled Swiss watch that was both beautiful and affordable. The initial project began with identity design, which included development of:
- Brand Naming
- Logo and Brand Assets
- Brand Style Guide
- Visual Communications Style and Assets
- Photographic Style Development
- Print and Digital Marketing Materials
- Web and Mobile Site Wireframing
After the initial brand development phases, I was invited to be the Art Director for Time & Company as a founding team member and primary visual artist. When it came time to design the watch, I offered my skills as a product developer and packaging designer. After showing examples of my previous watch design work and product development experience, I was invited to design both the entire watch and packaging.
