Caitlin Zampieron

Now, for the first time, Macy’s and brands could message every single fragrance with integrity, bring in all the rich content from the web including branded videos, ratings and reviews, fragrance notes and more, and even a QR code to buy and checkout using the Macy’s mobile app, further deepening the relationship with the customer across channels.

"The Fragrance Bars are one of several digital innovations the nation’s largest department store chain is investing in to stay relevant and to better connect with customers." -Joan Verdon, US Chamber of Commerce

Project done in collaboration with Perch Interactive, Macy's, and LG&P

• Industrial Design
• Retail