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Charlotte Radiology Image of Care Employee Engagement Campaign

Employee Engagement campaign launched by Charlotte Radiology. Their internal campaign required brainstorming for its own branding. I created the logo, developed the color scheme and used a prism theme to demonstrate the many facets of the work they do and the team that they are, and how the light they shine in their patients' lives reflect on the organization.

The logo is meant to resemble the tunnel of an MRI/CT Scan machine, while also incorporating the idea of light. The "IMAGE" of care was the name used because of their radiology/imaging industry.

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Carolyn McDonough
Graphic Designer Fort Lauderdale, FL