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BEAUTY & HEALTH Branded Website and Blog Content
TRAVEL AND FOOD Social Media Content
HEALTH & BEAUTY — Website Content, Brand Development, Social Media Marketing and Photography Styling for a L.A. hairstylist and organic hair colorist.
TRAVEL & WINE Social Media Content
Branded Social Media for Health & Beauty
BEAUTY & RETAIL Social Media —Created, styled and wrote branded posts to promote a full-service hair salon with on-site consumer beauty products
BEAUTY & RETAIL Social Media Content -Crafted and wrote branded short-form video post for hairstylist niche services at a salon & beauty supply store
GET OUT THE VOTE PUBLIC AWARENESS CAMPAIGN - News release, event promotion and media relations for a political organization. View PDF
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TRAVEL, HOSPITALITY & PERSONAL CARE — Research, wrote and assisted in the design of a sales promotional brochure for a Costa Rican resort with an on-site luxury spa. Winner of a Los Angeles American Advertising Federation Award.
HEALTH & BEAUTY - Email blasts launching the Red Carpet services of a plastic surgeon

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BEAUTY - Online consumer review writing
HEALTH & FITNESS - Promotion of female entrepreneur-created exercise and lifestyle brand
FASHION E-COMMERCE WEBSITE CONTENT - Brand development, business plan writing, and partnering marketing for a Los Angeles-based athleisure designer of high end tennis wear apparel
MEDICINE & HEALTH - Researched medical research and translated into engaging copy for direct mail sales brochure marketing a medical support services firm
BEAUTY - Product reviews for cosmetics, skin and hair care consumer websites
HEALTH & BEAUTY - Conducted interview for and wrote a feature bio of a Beverly Hills plastic surgeon
FASHION - Website content, brand development and product name creation of a Los Angeles boutique athleisure designer line
FASHION - Product and fabric descriptions
FASHION - Capsule product names
FASHION - Brand development and product descriptions
NATURE & HUMAN INTEREST —Social media writing and research of eye-catching graphics for posts that generate placements with national media and receive a high volume of views and exposure

Social media writing and research of a live national online concert event that received exposure with music industry media and high profile celebrities —generating nearly a quarter of a million views
SCIENCE & EDUCATION - Directed the international media campaign for the Institute for Astronomy and Mauna Kea Observatories, generating widespread, global coverage with broadcast, cable, print and scientific community during a total solar eclipse
SCIENCE & EDUCATION - National Geographic media placement for Mauna Kea Science Reserve on the Big Island of Hawaii.
ENTERTAINMENT - Blog writing and research for programming that is trending on cable, network and online networks
LIFESTYLE - Blog writing that resonates with a female audience
ARTS AND CULTURE - Directed the public relations and marketing of a living Hawaiian museum including community outreach events such as its annual hula competition and historical festival
ARTS & ENTERTAINMENT - Celebrity news writing and Arts Events promotion for a Los Angeles area tabloid with a monthly readership of 300,000
TRAVEL & RESTAURANTS - Promotion and feature writing providing exposure of Southern California destinations
MEDICAL, HEALTH, NON-PROFIT & COMMUNITY OUTREACH - Media and public relations for health-related foundation partnering with an L.A.area fire department
MEDICINE, HEALTH & NON-PROFIT - Promotional video scriptwriting for a Los Angeles area foundation assisting families of hospitalized children
ENTERTAINMENT - Column writing and research for the latest in Los Angeles celebrity news and events
TRAVEL AND FILM PROMOTION — Feature writing and research for a California travel destination with a tie-in to popular filming locations of an Academy Award winning motion picture
FASHION, BEAUTY & NON-PROFIT - Fundraising event promotion and email copywriting
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ARTS - Promotion of LACMA programs
HIGH TECH - Business Plan research, writing and brand development
RESTAURANT - Integrated PR, marketing, advertising and community relations campaign that resulted in the restaurant being named one of the "Best 50 in the U.S."
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CazaresPR | Karen M. Cazares Portfolio

Award-winning Los Angeles-based public relations and marketing consultant who specializes in brand development with an integrated PR, marketing, website & social content approach. Detailed project manager that acts as a team member for small and mid-size businesses, entrepreneurs and community orgs. Measured results in food & beverage, travel, arts & entertainment, health & beauty, high tech, education and politics.

Freelance, Full-time, Moonlighting
Karen M. Cazares,...
Content Creator | Integrated Public Relations, Marketing, Website & Social... Los Angeles, CA