I created this promo, rending the can in Adobe Illustrator, featuring my character design and pattern I made for this beer style
When I designed the label, I left a few open pockets for type and specs. Usually describing the beer and a little story placed on the right side.
Here is is on the can
We used the pattern on a lot including socks, a soccer jersey, and an event tent.
Bird Light is one of the brewery's most popular styles. When the style changes, it gets a new color way.
Little coster
Some of the other styles and colors in the cooler.
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Bird Light beer label
Character and pattern I created and its application throughout the brand.
