The surrounding images show how the research carried out, and presented in sketchbook form, has influenced the Col Collection as designed for the new Gap range. Originating from forecasts for Spring/Summer 2015 presented by WGSN on their website, with the addition of further research from a range of different media, this process has led to the successful creation of a range which supplies Gap with a fresh and exciting collection, whilst remaining consistent with the wider brand identity. The range, exploring bright colours and patterns, is toned down by pale greys and whites to offer something for every consumer. Not every garment has been directly influenced by the forecasted trend, as some key pieces still need to work alongside other garments sold in Gap in order to retain existing customers.
An important element to remember is that this range has been developed to cater for a younger consumer, however not with intention of isolating existing ones.