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Isle of Capri
I participated in The One Club's Creative Boot Camp in New York City. This four-day intensive workshop/competition gave our team the task of creating an ad campaign for the Isle of Capri Casino.
Our concept was to marry the casino's amenities with the comfort of being at home. We created multiple channels for the campaign such as print, direct mail, and outdoor.
I was responsible for creative/art direction and copywriting for the campaign and lead other designers to ensure our concept matched the executions. With hard work and determination, our team achieved first place for our pitch.
