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Madballs Blaster - Madball Blaster : Concept Design, Control Art & Package Illustrations
This is a rough concept sketch I did for a TOMY Battroborg Battle Arena playset. The players could equip their Battroborgs on their starting side, then have them meet in the center to battle.
TMNT Half Shell Heroes Vehicle Concepts. Motorcycle with side Car - Option A
TMNT Half Shell Heroes Vehicle Concepts. Motorcycle with side Car - Option B
TMNT Half Shell Heroes Vehicle Concepts. Patrol Buggy.
This is one of the concept sketches I created for an NSI : Fruit Ninja Icy Fruit Pop maker playset. The child could chop up real fruit, pour into the molds, then freeze on the 'samurai sword' popsicle sticks for a delicious treat :)
Star Wars : Fighter Pod figure designs.
Crayola - Uncle Fester : Activity Playset Color Presentation Board
Crayola - Uncle Fester : Revised Character Concept & Rough Views
Fisher Price : Octonauts Shipwreck Playset Concept
Concept presentation art created for Fossil Wars dinosaur game.
Moon Dough Playset concepts I created for Spin Master
Some Spider-Man action figure concepts I created for Toy Biz
1 of 4 Spider-Man Ooze playsets I designed for Hasbro
Spider-Man Figure Controls - A set of Spider-Man figure control drawings created for some ooze playsets I designed for Hasbro. The three figures are Spidey, Venom, and the Green Goblin - all based on the classic comic book look. Please take a look at all the figs. Thanks!
Spider-Man Figure Controls - A set of Spider-Man figure control drawings created for some ooze playsets I designed for Hasbro. The three figures are Spidey, Venom, and the Green Goblin - all based on the classic comic book look. Please take a look at all the figs. Thanks!
Spider-Man Figure Controls - A set of Spider-Man figure control drawings created for some ooze playsets I designed for Hasbro. The three figures are Spidey, Venom, and the Green Goblin - all based on the classic comic book look. Please take a look at all the figs. Thanks!
TOMY : John Deere character designs
TOMY : John Deere character designs
Pokemon Micro Playsets : Battle Arena - This is the color concept for 1 of 4 Pokemon micro playsets I designed for Jakks Pacific. All four playsets use a common exterior housing with different deco. The interiors are based on elements from the show. Since these were to retail at $14.99 I couldn't use any electronic features. All features had to be simple 'kid-powered' pieces.
Pokemon Micro Playsets : Forest - This is the color concept for another Pokemon micro playset I designed for Jakks Pacific. All four playsets use a common exterior housing with different deco. The interiors are based on elements from the show. Since these were to retail at $14.99 I couldn't use any electronic features. All features had to be simple 'kid-powered' pieces.
Pokemon Micro Playsets : Waterfall - This is the color concept for another Pokemon micro playset I designed for Jakks Pacific. All four playsets use a common exterior housing with different deco. The interiors are based on elements from the show. Since these were to retail at $14.99 I couldn't use any electronic features. All features had to be simple 'kid-powered' pieces.
Pokemon Micro Playsets : Pokemon Center - This is another Pokemon micro playset I designed for Jakks Pacific: The Pokemon Center (basically a hospital) The timeframe was very tight on these, so I was asked to go right to a color render after my 1st pencil rough sketch... no changes. I was then asked to complete control drawings, again without changes. The controls were done in Illustrator. The exterior housing was common to all 4 sets I designed. I would've liked to refine the design & explore different features but time didn't allow.
Pokemon Micro Mini Playset Concepts - Set of 4 Micro Mini Pokemon Playsets I designed for Jakks Pacific. These are roughs. I'll post the revised sets soon.

Included in the set are:
• Pokemart Playset
• Beach Playset
• Gym Playset
• Cave Playset

Please take a look at all 4 sets.
Enjoy!
Pokemon Micro Mini Playset Concepts - Set of 4 Micro Mini Pokemon Playsets I designed for Jakks Pacific. These are roughs. I'll post the revised sets soon.

Included in the set are:
• Pokemart Playset
• Beach Playset
• Gym Playset
• Cave Playset

Please take a look at all 4 sets.
Enjoy!
Pokemon Micro Mini Playset Concepts - Set of 4 Micro Mini Pokemon Playsets I designed for Jakks Pacific. These are roughs. I'll post the revised sets soon.

Included in the set are:
- Pokemart Playset
- Beach Playset
- Gym Playset
- Cave Playset

Please take a look at all 4 sets.
Enjoy!
Pokemon Micro Mini Playset Concepts - Set of 4 Micro Mini Pokemon Playsets I designed for Jakks Pacific. These are roughs. I'll post the revised sets soon.

Included in the set are:
• Pokemart Playset
• Beach Playset
• Gym Playset
• Cave Playset

Please take a look at all 4 sets.
Enjoy!
Dora The Explorer vehicle accessory sets I designed for Fisher Price
Dora The Explorer vehicle accessory sets I designed for Fisher Price
Dora The Explorer vehicle accessory sets I designed for Fisher Price
Tooth Fairy Character Design - Tooth Fairy character designs created for a new entertainment property.
Voltron : Castle of Lions Micro Playset - Color concept I created for a new Voltron Castle of Lions mini playset. Time was tight so I had help from a friend, Mike Kelleher to handle most of the color. The anime image of Voltron is not mine - it was added to the board for reference (sorry don't know the artist) This playset was part of a larger Voltron presentation. I was asked to base the playset off of the classic Voltron but give it an updated look. My focus was on the play features, not the style or 'look'.
Simpsons Tree House of Horror 3 Playset - Concept design, color rendering & control art for Simpsons "Tree House of Horror" 3 Playset.
Star Wars Jabba's Palace Dancer Figures - A long time ago, I got to do some control drawings for the Star Wars Jabba's Palace action figures. Here are two of the three drawings along with the Lee's Action Figure News cover they were featured on. I believe I had to do these before the Special Edition film was released, so I had little reference to work from.
Spider-Man: Green Goblin Glider Control Art - This is a Toy Biz: Spider-Man Green Goblin Glider electronic toy that I created finished control art for. The drawings were done before the first movie was released. I was given a breadboard model and some film production reference photos. The toy spun in circles, shot missiles, & had sound FX. This was one of the first times I used Illustrator to create control art.
Speedeez Monster Truck Playset - This is a color concept I created for Playmates Toys: Speedeez vehicle toy line.
Simpsons : Oval Office Playset - This is the design I did for Playmates Toys Simpsons line - Oval Office Playset. This was based off of a specific episode in which Lisa was president in the future. This is hand drawn and rendered in Illustrator.
Simpsons : Herman's Military Antiques Playset - Concept design and control drawings for The Simpsons - Herman's Military Antiques Playset.
Simpsons : Bart's Treehouse Playset - Concept design and control drawings for The Simpsons - Bart's Treehouse Playset.
Simpsons : Aztec Theater Playset - Concept design and control drawings for The Simpsons - Aztec Theater Playset.
Simpsons : Dr. Nick's Office Playset - Concept design and control drawings for The Simpsons - Dr. Nick's Office Playset.
Simpsons Tree House of Horror 4 Playset - Here is the design & controls I created for Playmates Toys- Simpsons: Tree House of Horror 4 Playset - The Collector's Lair! I wanted a 2 story playset for this one, so Playmates said "If you can fit it in the box you can design it." I had to work out a packing diagram before fully designing the set, but I made it work. The controls are a combo of hand drawn & Illustrator. The set was very popular with collectors :)
Simpsons : Treehouse of Horror 5 Manimal Playset - This is the design I did for Playmates Toys Simpsons line. This was supposed to be the last Tree House of Horror playset, and the last playset for the entire line: The Island of Dr. Hibbert - House of Pain lab. Check out the control drawings I did as well. The line was cancelled before this one could be released.

This is hand drawn and rendered in Illustrator.
Simpsons : Treehouse of Horror 5 Manimal Playset Controls - These are the controls I did for Playmates Toys Simpsons: Tree House of Horror 5 playset - The Island of Dr. Hibbert - House of Pain lab. This was supposed to be the last Tree House of Horror playset, and the last playset for the entire line, but the line was cancelled before this one could be released.

This was drawn in Illustrator.
Simpsons : Tree House of Horror 5 Playset - This is the design I did for Playmates Toys' Simpsons line. This was supposed to be the last Tree House of Horror playset, but Fox decided they wanted a different environment instead: The Island of Dr. Hibbert Lab. I did a design for that as well (I'll post soon) but the line ended before it made it to production.

This is hand drawn and rendered in Illustrator.
Simpsons : Moe's Tavern Playset - Concept design and control drawings for The Simpsons - Moe's Tavern Playset.
Simpsons Deep Space Homer Figures - Here are some designs and control drawings I did for Playmates Toys 3" Simpsons figure line a few years back. These figures are based on the "Deep Space Homer" episode. Controls are done traditionally, and the color concepts were done in Illustrator.
Super Hero Squad : Daredevil Alley Playset - A rough black & white playset concept for Hasbro's Super Hero Squad figures. The focus was on simple 'kid-powered' features.
Super Hero Squad : Spider Man Construction Site Playset - A rough black & white playset concept for Hasbro's Super Hero Squad figures. The focus was on simple 'kid-powered' features. They let me choose characters and environments, so I thought it would be cool to have Spidey fight Juggernaut at a construction site (ala ASM #229)
Indiana Jones Adventure Heroes Convoy Truck - Here is a quick concept I did for Hasbro's Indiana Jones Adventure Heroes Convoy Truck.
G.I. Joe Combat Heroes Figures - Black & white concept sketches for Hasbro's G.I. Joe Combat Heroes action figures. These character designs are for the next wave of figures. Not sure if they are moving forward on these. I guess it depends on sales of the first wave. We'll see.
Star Wars Stack 'Ems : Set 1 - These are stackable keychain figures I designed for Basic Fun. I developed the basic figure (R2-D2 & Vader are the only variations) then designed the graphic label wrap for each figure. I'll post the additional Star Wars figures in this line soon.

I also designed a number of Marvel super heroes Stack 'Em figures that I will post soon.

Thanks for looking!
Carabineer Game Designs - These are several Carabineer games I designed for Basic Fun (you may know them as the "Keychain Kings"). They wanted to start using a carabineer clip instead of a keychain and asked me to design some of their better selling licensed games into that format. I created these presentation images in Illustrator.
Ghost Rider : Toy Motorcycle Control Drawings - Control drawings for Toy Biz Ghost Rider toys.
Ghost Rider : Toy Motorcycle Control Drawings - Control drawings for Toy Biz Ghost Rider toys.
Marvel Comics Sgt. Fury Collectible Bust - These are turnarounds I did for Dynamic Forces - Sgt. Nick Fury collectible bust (statue). I used a classic cover of "Sgt. Fury & His Howling Commandos" for the initial pose. I also took photo ref of myself to help with the side & back view. I even found good photo ref for his dog tags and Thompson machine gun to make sure I was accurate. Unfortunately, I think the finished sculpt was weak and lacked detail. Oh well.
Toy Design : Wild Planet - Power Rangers Walkie Talkie Control Art
Click Start Product Illustration - This is a product illustration of the LeapFrog "Click Start" I did for V-Tech.

V-Tech was conducting market tests and wanted to use artwork to show the sample competing products. They asked me to create the illustration from a product sample.

Just to be clear- I did not design the Click Start. I only created this illustration of the product. The image is about 99% Adobe Illustrator. The only pixel piece is the cartridge label which I scanned.

This was basically an Illustrator exercise for me.
Dora Music Player - Color Concept for Fisher Price Dora The Explorer Music Player.
Battle Dice Character Designs - Character designs for Playmates Toys - Battle Dice toy line.
Battle Dice Character Designs - Character designs for Playmates Toys - Battle Dice toy line.
Basic Fun : Fisher Price Ornaments - Color concept renderings for Basic Fun Fisher Price Little People Ornaments.
Basic Fun Disney Keychains - Color concept renderings for Basic Fun Disney Keychains.
Spider Man & Friends Train - These are control drawings I did for Toy Biz's Spider Man and Friends Train. The controls were done in Illustrator.
Teenage Mutant Ninja Turtles Playsets - Here are some TMNT action figure playsets I designed for Playmates Toys a while back. They are simple small playset bases that would each come with a turtle figure.
Phlat Ball Logo Designs - Here are some logo designs I created for Tucker Toy's Phlat Ball line. I used a combination of Illustrator and Photoshop to create the finished art.
Santa's Workshop - This is a holiday village piece I designed for Forever Gifts Christmas Village line. Hand drawn with felt tip pens, and I did the rendering in Photoshop.
Water Warriors Package Art - Various spot illustrations created for Buzz Bee Toys Water Warriors packages. Artwork was hand drawn the rendered using Adobe Illustrator.
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TOY DESIGN SAMPLES

This folder contains examples of my toy design artwork. It includes b&w concepts, color renderings, and control views.

Comments (30)
  • hello chris. I like your designs, i think they look good.

    5 years ago

  • chris, your stuff is the best !

    6 years ago

  • Hi Adam Groooaaaaannnn….. William Hirsch was the main guy I worked with at Jakks. I knew him from Playmates Toys. He is a product manager. When Jakks was pitching for the Voltron license, I was helping them design the playset concepts. William has a habit of taking my artwork and putting it in his portfolio without explaining he was the product manager - NOT the designer. I have spoken to him about this. I asked him to simply add a description to his images and explain his role in those projects, and possibly give me a 'shout out' as the artist. He has yet to do so. He also has a number of my Simpsons designs in his portfolio posted here, again without any explanation or credit to me. >:( The sad part, is that this isn't the first person to take credit for my artwork.

    6 years ago

  • Just seen that Voltron playset sketch here - http://www.coroflot.com/william_neil_hirsch/voltron

    6 years ago

  • Thank you, John. Much appreciated!

    7 years ago

  • Very nice work

    11 years ago

  • I love all your work, i wanna be like you... congratulations

    11 years ago

  • I will never tire of saying I love your work

    11 years ago

  • love the presentation work!!

    11 years ago

  • "What Truck?"

    11 years ago

  • hey chris how long does each of these sets take to design and draw up on illustrator? your work is amazing!

    11 years ago

  • Depends on the set. The concept sketches are hand-drawn, scanned, then converted to AI. The rough sketches take about 1-2 hours. The clean concept 1-2 hours. The controls usually took about 2 regular work days for these sets. That varied based on the set. After creating a bunch of Simpsons sets, I had a library of elements that I could reuse for controls (tile floors, wood grain, moldings etc.) That helped. As I did more of these sets (about 40 total), I streamlined my process. Thanks!

    11 years ago

  • That's amazing! How tight was the timeframe? Days, weeks?

    11 years ago

  • amazing rendering!

    11 years ago

  • cool

    10 years ago

  • Thanks!

    10 years ago

  • Besides the overall design, that "rib cage" feature is great!

    10 years ago

  • Thanks, Mike. Glad you like :) This product made it to prototype model and was shown at Toy Fair, but never made it to production.

    10 years ago

  • they look great!

    10 years ago

  • Thanks Adam! Much appreciated.

    10 years ago

  • Thanks! Much appreciated. When I received this job, I was asked to emulate a style the design firm was using for the coloring book series. I was mimicking another artist, but I created these images from scratch. The tricky part was the freehand drawing in Illustrator with my Wacom. I had never done that before. It took some getting used to.

    9 years ago

  • I have a 1 yers old child... but I think that this I want it for my self ;)

    9 years ago

  • Still keep coming back to this! Also recommending it to others as an example of amazing toy design and presentation

    9 years ago

  • Chris this is looking great.

    9 years ago

  • Thank you Rob! Much appreciated.

    9 years ago

  • Thank you very much, Adam.

    9 years ago

  • great work

    8 years ago

  • Looks amazing :)

    8 years ago

  • Really great work!

    7 years ago

  • Great stuff! Very inspirational for an artist!

    7 years ago

  • Thank you, John. Much appreciated!

    7 years ago

  • Just seen that Voltron playset sketch here - http://www.coroflot.com/william_neil_hirsch/voltron

    6 years ago

  • Hi Adam Groooaaaaannnn….. William Hirsch was the main guy I worked with at Jakks. I knew him from Playmates Toys. He is a product manager. When Jakks was pitching for the Voltron license, I was helping them design the playset concepts. William has a habit of taking my artwork and putting it in his portfolio without explaining he was the product manager - NOT the designer. I have spoken to him about this. I asked him to simply add a description to his images and explain his role in those projects, and possibly give me a 'shout out' as the artist. He has yet to do so. He also has a number of my Simpsons designs in his portfolio posted here, again without any explanation or credit to me. >:( The sad part, is that this isn't the first person to take credit for my artwork.

    6 years ago

  • chris, your stuff is the best !

    6 years ago

  • hello chris. I like your designs, i think they look good.

    5 years ago

Available
Freelance, Full-time, Moonlighting
Chris Lauria
Toy Designer, Illustrator, Concept Artist, Chris Lauria Design, LLC. Cherry Hill, NJ