Heritage - Understanding the heritage of the brand whilst analyzing the market, trends, materials and colours to produce 2 uppers and 1 outsole for both the male and female.
Era of Lacoste
Youth Market
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+30s Market
Vespa Study
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Colour & Trends Study
Lacoste Colour Study
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Competitor Research
Competitor Research
Competitor Research
Female Pump Fabrics
Fabric Pump Demin
Male Deck Wave
Male Deck Wally

A self set project looking at the brand heritage, consumer, trends, colours and materials to design sports lifestyle footwear - 2 uppers to 2 outsole for both the male and female markets.

Christopher Woollett
Footwear & Equipment Designer at Mitre Sports London, United Kingdom