Heritage - Understanding the heritage of the brand whilst analyzing the market, trends, materials and colours to produce 2 uppers and 1 outsole for both the male and female.
Era of Lacoste
Youth Market
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View PDF
+30s Market
Vespa Study
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View PDF
Colour & Trends Study
Lacoste Colour Study
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View PDF
Competitor Research
Competitor Research
Competitor Research
Female Pump Fabrics
Fabric Pump Demin
Male Deck Wave
Male Deck Wally
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Lacoste
A self set project looking at the brand heritage, consumer, trends, colours and materials to design sports lifestyle footwear - 2 uppers to 2 outsole for both the male and female markets.