PAGE 1 - www.MMS.com/us/premiums - M&M'S Premiums new product launch - M&M'S Premiums is a new candy product line introduced by M&M'S, America's #1 candy. The Premium product line marks M&M'S first foray into the gourmet chocolate category.
PAGE 2 - www.MMS.com/us/premiums - M&M'S Premiums new product launch - M&M'S Premiums is a new candy product line introduced by M&M'S, America's #1 candy. The Premium product line marks M&M'S first foray into the gourmet chocolate category.
PAGE 3 - www.MMS.com/us/premiums - M&M'S Premiums new product launch - M&M'S Premiums is a new candy product line introduced by M&M'S, America's #1 candy. The Premium product line marks M&M'S first foray into the gourmet chocolate category.
PAGE 4 - www.MMS.com/us/premiums - M&M'S Premiums new product launch - M&M'S Premiums is a new candy product line introduced by M&M'S, America's #1 candy. The Premium product line marks M&M'S first foray into the gourmet chocolate category.
PAGE 5 - www.MMS.com/us/premiums - M&M'S Premiums new product launch - M&M'S Premiums is a new candy product line introduced by M&M'S, America's #1 candy. The Premium product line marks M&M'S first foray into the gourmet chocolate category.
PAGE 6 - www.MMS.com/us/premiums - M&M'S Premiums new product launch - M&M'S Premiums is a new candy product line introduced by M&M'S, America's #1 candy. The Premium product line marks M&M'S first foray into the gourmet chocolate category.
PAGE 7 - www.MMS.com/us/premiums - M&M'S Premiums new product launch - M&M'S Premiums is a new candy product line introduced by M&M'S, America's #1 candy. The Premium product line marks M&M'S first foray into the gourmet chocolate category.
PAGE 8 - www.MMS.com/us/premiums - M&M'S Premiums new product launch - M&M'S Premiums is a new candy product line introduced by M&M'S, America's #1 candy. The Premium product line marks M&M'S first foray into the gourmet chocolate category.
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I was hired by GREY Advertising--agency of record for Mars Candy--as lead Art Director of the website for the product launch of M&M'S Premiums.
Premium candies was one of the US market’s fastest growing confectionery categories, and M&M'S were America’s #1 candy brand. This was Mars attempt at a brand extension of M&M’S into the gourmet chocolate category. After a two year commitment from Mars, the product did not find success in the market, though the branding, and the website experience were praised by the client and the industry, alike.
