Creative Direction and Marketing Strategy by Claudia Farrington at Coroflot.com

Creative Direction and Marketing Strategy

Creative Direction and Marketing Strategy from Claudia Farrington

Creative Direction and Marketing Strategy

This section showcases ideas, creative direction and photography direction I championed when representing these brands.

Client: Sacred Heart University Campaign: Physiology Today Magazine – MSAP Advertorial Asset: Advertorial Task: Expand our media mix to relevant channels. I was responsible for the media buying, photography direction, positioning and creative development of this piece. Results: This piece exceeded lead generation forecast by 10%
View PDF

Here is the final product in a local store.

Mobile Landing Page designed to support the Psychology today advertorial.

Mobile Landing Page (thank you page) designed to support the Psychology today advertorial.

Client: Anna Maria College Campaign: The Year in Homeland Security Magazine (Emergency Management) Asset: Two page advertorial Task: Support the launch of the Emergency Management degree. I was responsible the direction of photography, positioning as well as the creative direction for this advertorial.

Client: Anna Maria College Campaign: Nursing Associations Asset: Print Ad Task: Expand our media mix to target relevant associations. I was responsible for the media buying, photography direction, positioning and creative direction of this piece.

Client: Anna Maria College Campaign: Fire - Branding Asset: Print Ad Task: Deepen positioning of the B.S. in Fire as the leader in the market. I was responsible for the media buying, photography direction, positioning and creative direction of this piece. This photo became the cover page of our efforts for this program. I am extremely proud of the editorial quality of the photography done to support this re-branding.

Client: University of Florida - Art Education Marketing strategy: SEO Asset: Infographic Responsibility: I am extremely proud of the concept behind this piece. It started as a drawing on a night of insomnia. This Infographic went viral achieving 38,000 page views and over 27,000 social-shares. This Infographic was challenged and questioned, yet the concept was solid and it produced the results I was hoping it would. See results below.

Infographic results from SEO - Vendor.

Client: Anna Maria College Campaign: Emergency Management Asset: Infographic Task: Support SEO

Client: Anna Maria College Campaign: MPA - SEO Asset: Infographic Task: Support SEO

Client: Anna Maria College Campaign: Fire Corporate reach (outreach) Asset: Sales collateral - Folder Task: Deepen positioning of the B.S. in Fire as leader in the market. I was in charge of directing, photography, creative, positioning and design of this piece. I was also responsible for localizing a vendor for the job. See the final product next.
View PDF

Directed a marketing manager (direct report) on the development of a specialized flyer (among other assets. I am including this piece because I was more directly involved in its development).
View PDF