Claudia Farrington

Client: UF – Master of Arts in Art Education Campaign: NAEA Conference – San Diego 2014 Asset: Photo booth, 10x10 display and flyer. Task: Increase brand awareness in the Southwest. I was in charge of designing the strategy, positioning and concept. I led a marketing manager in the implementation of the needed tactics to coordinate this event. I also designed the customized props we used in the photo booth (hand painted them).

Client: UF – Master of Arts in Art Education Campaign: NAEA Conference – San Diego 2014 Asset: Photo booth, 10x10 display and flyer. Task: Increase brand awareness in the Southwest. I was in charge of designing the strategy, positioning and concept. I led a marketing manager in the implementation of the needed tactics to coordinate this event. I also designed the customized props we used in the photo booth (hand painted them).

Client: UF – Master of Arts in Art Education Campaign: NAEA Conference – San Diego 2014 Asset: Photo booth, 10x10 display and flyer. Task: Increase brand awareness in the Southwest. I was in charge of designing the strategy, positioning and concept. I led a marketing manager in the implementation of the needed tactics to coordinate this event. I also designed the customized props we used in the photo booth (hand painted them).

Client: Anna Maria College Campaign: Fire Corporate reach (outreach) Asset: Sales collateral – 10x10 display Task: Deepen positioning of the B.S. in Fire as leader in the market. Outreach was a key channel to support this program; this image shows our presence at a key fire industry event. I was in charge of planning and executing this event. I was also in charge of the creative development of the display and all collateral used as well as the promotion.

Client: Sacred Heart University Campaign: Nursing – Outreach Asset: 10X10 Display and banner. Task: Expand outreach efforts by targeting key association events. I was responsible for the identifying outreach opportunities and for directing the photography positioning and creative development of these assets.

Client: FARO – Latin America Campaign: Metrology Conference Mexico City Asset: Conference display and event promotion (to drive traffic to the booth). Task: Solidify the launch of the Mexican office and increase sales volume. I was in charge of designing the strategy and directing the creative tor the booth set-up.

Client: Tupperware Campaign: Jubilee events – Sales force promotion “Chop with the Chef” Asset: Special Event Task: Design, planning and implementation.

Client: Tupperware Campaign: Jubilee events – Sales force promotion “Chop with the Chef” Asset: Special Event Task: Design, planning and implementation.

Client: Tupperware Campaign: Jubilee events – Sales force promotion “Chop with the Chef” Asset: Special Event Task: Design, planning and implementation.