Claudia Farrington

Client: Tupperware - North America Campaign: Valentine’s Day. Asset: Flyer Task: To increase sales revenue by leveraging Valentine’s Day. I was responsible for crafting a seasonal promotion around Valentine’s Day by leveraging existing inventory. My product options were limited and contained items that had proven unsuccessful among Hispanics (revenue depended heavily on activity from this market). I decided to modify the positioning by including subtle cultural references and by expanding the promotion of this offer to social media. This offer was the first offer for Tupperware North America to be promoted through social media. Prior to this piece, the creative generated for Hispanics combined heavy folkloric references. I made a point to direct creative in a way that would present a solution for the market we were trying to reach, but that would also preserve the integrity of the brand. Image: Spanish version.
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Client: Tupperware - North America Campaign: Valentine’s Day. Asset: Flyer Task: To increase sales revenue by leveraging Valentine’s Day. I was responsible for crafting a seasonal promotion around Valentine’s Day by leveraging existing inventory. My product options were limited and contained items that had proven unsuccessful among Hispanics (revenue depended heavily on activity from this market). I decided to modify the positioning by including subtle cultural references and by expanding the promotion of this offer to social media. This offer was the first offer for Tupperware North America to be promoted through social media. Prior to this piece, the creative generated for Hispanics combined heavy folkloric references. I made a point to direct creative in a way that would present a solution for the market we were trying to reach, but that would also preserve the integrity of the brand.
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Client: Tupperware - North America Campaign: Royal Circle – 2010 (Ireland) Asset: Brochure Task: To promote the incentive trip, Royal Circle and increase revenue. This postcard/brochure was part of the go-to-market strategy I designed to promote the Royal Circle incentive trip to Ireland. On past promotions related to these incentive trips, the collateral was heavily centered on the sales and recruitment goals needed in order to qualify. Instead, in my approach, it thought it imperative to change the focus of the campaign from highlighting the work to the beauty of the destination. From the unveiling of the promotion at a sales conference, to the email marketing campaign and teasers that followed, the campaign resulted in excellent feedback from the sales force and a significant improvement in the number of qualifiers (+100% increase YoY). Image: Front cover

Client: Tupperware - North America Campaign: Royal Circle – 2010 (Ireland) Asset: Brochure Task: To promote the incentive trip, Royal Circle and increase revenue. This postcard/brochure was part of the go-to-market strategy I designed to promote the Royal Circle incentive trip to Ireland. On past promotions related to these incentive trips, the collateral was heavily centered on the sales and recruitment goals needed in order to qualify. Instead, in my approach, it thought it imperative to change the focus of the campaign from highlighting the work to the beauty of the destination. From the unveiling of the promotion at a sales conference, to the email marketing campaign and teasers that followed, the campaign resulted in excellent feedback from the sales force and a significant improvement in the number of qualifiers (+100% increase YoY). Image: Back cover.

Client: Tupperware - North America Campaign: Royal Circle – 2010 (Ireland) Asset: Brochure Task: To promote the incentive trip, Royal Circle and increase revenue. This postcard/brochure was part of the go-to-market strategy I designed to promote the Royal Circle incentive trip to Ireland. On past promotions related to these incentive trips, the collateral was heavily centered on the sales and recruitment goals needed in order to qualify. Instead, in my approach, it thought it imperative to change the focus of the campaign from highlighting the work to the beauty of the destination. From the unveiling of the promotion at a sales conference, to the email marketing campaign and teasers that followed, the campaign resulted in excellent feedback from the sales force and a significant improvement in the number of qualifiers (+100% increase YoY). Image: Interior.

Client: Tupperware - North America Campaign: Royal Circle – 2010 (Ireland) Asset: Brochure Task: To promote the incentive trip, Royal Circle and increase revenue. This postcard/brochure was part of the go-to-market strategy I designed to promote the Royal Circle incentive trip to Ireland. On past promotions related to these incentive trips, the collateral was heavily centered on the sales and recruitment goals needed in order to qualify. Instead, in my approach, it thought it imperative to change the focus of the campaign from highlighting the work to the beauty of the destination. From the unveiling of the promotion at a sales conference, to the email marketing campaign and teasers that followed, the campaign resulted in excellent feedback from the sales force and a significant improvement in the number of qualifiers (+100% increase YoY). Image: Interior brochure.

Client: Tupperware Campaign: Jubilee events – Sales force promotion “Chop with the Chef” Asset: Special Event Task: Design, planning and implementation

These ribbons represent the promotions I planed, supported and/or delivered during Jubilee 2010.

Sales promotions flyers I championed during my time at Tupperware.

Consumer offers I crafted and delivered as part of the merchandising team at Tupperware.