The total Racebike. The best stiffness to weight ratio of any product in this category.
Early sketches looking to scale up and slim down...
Wide junctions allowing for plenty of precise steering stiffness to occur...
Trimming the fat. Previous generation TCR in red.
Graphic Design had to express simplicity, speed and sophistication.
A muscular yet sophisticated tone for the new TCR...
Giant's recognizable Integrated Seat Post along with a new seat-stay yoke to save weight.
Renderings showcasing the complete package with new Giant SLR wheels and saddle.
Successful launch, feedback and victories under the belts of our pro athletes...
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2016 Giant TCR
2016 TCR Advanced SL: The Total RaceBike
Erik Klemm: Design Manager
BK Kang: Lead ID
Allen Ding: Production Artist
Nixon Huang: Lead Engineering
Jon Swanson: CM