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Evolving our Flow form language and applying it to the MY17 range.
Evolving the family divisions of each segment in the mountain category. Clear, robust forms for tube junctions.
Early 2D Photoshop sketches exploring how to link the products together yet create their own character...
Form explorations to further define this series. Strong, organic connections emphasizing the rugged quality of these products. Siemens NX has provided great maneuverability and surface freedom...
It all starts with a sketch. An idea for a new upper linkage utilizing a one-piece carbon construction.
Refinement of the linkage idea to fit multiple suspension applications and explore graphic treatment.
CAD refinement on both Anthem and Trance models.
Depth of graphics. We wanted a graphic approach which added a 3D quality to simple 2D layouts. Early explorations done by Renske Herder on the mountain design team.
Working with vendors on samples that hold true to the graphic concepts.
Even in 2D form, the depth and excitement of these graphics hold true. Final layouts by Joyce Wu of the Mountain Design team.
Fast while standing still. The form and graphics needed to work together: Exuding emotion and forward movement...
Further digital exploration and fitment of decal concepts on the upper carbon linkage...
Tube samples in Taiwan to quickly evaluate color and graphic arrangements...
Illustration completed for marketing to communicate the internal layup of a new piece of the Maestro suspension system...
Renderings for marketing to use in Maestro communication...
Rendering of the final 3D of Anthem Advanced with components and graphic package added. I completed these to better communicate to global Giant sales companies products that are on the horizon...
Complete render of Trance Advanced...
Athlete testing. Carl Decker aboard the new XTC Advanced 29 prototype.
2017 Anthem Advanced 0
Photos by Sterling Lorence
Final production. A complete package which is both visually stunning and brings the cycling experience to a new level...
Canadian adventures with the 2017 Trance Advanced 0
Professional athlete Adam Craig aboard the new Trance Advanced 0.
Bold. Introducing Giant to a new set of core colors never used in the past...
Simple / Elegant / Sporty
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2017 Giant Mountain Series

Rethinking the 2017 Mountain series of Giant Bicycles, Inc. Fresh function, form language, graphics, colors and components.
Anthem, Trance, XTC and Fathom.
-Design Direction / ideation (3D/2D): Erik Klemm
-Production graphics: Joyce Wu
-Final 3D: Wayne Chen / Simon Yi

Comments (5)
  • great,i like it very much

    5 years ago

  • Thanks, Sean! For sure...Sterl is a true pro and has some really creative (and unorthodox, lol) ways to get the shot!

    5 years ago

  • Really nice overview of the process. The new linkage looks nice and compact. Having Sterling Lorence shoot your design work is a nice perk!

    5 years ago

  • Thanks, Juan! Yeah, this was a fun one for sure ;-)

    5 years ago

  • What a great job!!! Perfect example of the design process and evolution!!! Congrats!!!!

    5 years ago

  • What a great job!!! Perfect example of the design process and evolution!!! Congrats!!!!

    5 years ago

  • Thanks, Juan! Yeah, this was a fun one for sure ;-)

    5 years ago

  • Really nice overview of the process. The new linkage looks nice and compact. Having Sterling Lorence shoot your design work is a nice perk!

    5 years ago

  • Thanks, Sean! For sure...Sterl is a true pro and has some really creative (and unorthodox, lol) ways to get the shot!

    5 years ago

  • great,i like it very much

    5 years ago

Erik Klemm
Product / Graphic / Design Management Los Angeles, CA