Bike jersey Concept, Design & Production for limited retail sale and sponsored riders. Produced locally by Podiumwear.
Badge of Righteousness alternative logo developed for apparel, print and embroidery.
Special "MNnice" brandmark was created for use on promo stickers, patches and apparel.
Freshened up canopy for use at biking / social events.
5 Things was a weekly blog post, featuring a bike industry icon. Branding was created and extended across all social platforms each week.
The Botherhood was featured in the Call Up, an online magazine published through Quality Bike Products.
Icon system and product hangtags for retail.
Support materials, print and social, for collaborative campaigns with brand partners.
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