This identity package needed to leave a lasting impression with potential clients. The mark and text of the logo on the business card and letterhead were embossed and debossed. The goal was to give the illusion of the koi fish swimming within the flame. Paper chosen was an Ultra White Neutech Wove for it's pure white color, texture and tactile feel.
This brochure needed to be a statement piece appealing to a target market of individuals and families with distinctive wealth. Used as a sales tool for prospective new clients it was critical that the first impression have a WOW factor. The overall design is understated and elegant – incorporating specialty printing techniques to add a richness and exclusiveness to the piece. Visuals reinforced legacy with framed color photos transitioning to black & white outside of the frame.
McCoy Silk was chosen for the paper due to its pure white appearance and printing quality. An overall soft touch aqueous coating was applied to each page for a soft, rich feel. For additional depth, a spot gloss UV was applied to key elements throughout. The logo on the cover was embossed and debossed for consistency with the collateral package.
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Eideard Group
Upon completion of Eideard Group's logo development project (see details in the logo design folder), the collateral package and capabilities brochure were designed and produced. Paper selection and specialty printing techniques were carefully researched and recommended to reinforce the brand image of prestige, legacy and quality.
