Working with a group of designers - We created a product for a charity organisation known as 'A Mile In Her Shoes', a charity aimed at giving mistreated women a second chance by joining a 'get fit' jogging scheme. Our Product would then be sold as part of our event we had to set up - It was my idea to create a 'fun run' style press release for the product, where women could raise money for the charity, but also purchase our awareness sports bra - suitable for inner city night running. Featuring highly visible fluorescent colours, lighting, whilst attempting to create a 'Blade runner'-esque style for the future of urban running.
I was responsible for the event management, as well as creating the graphics for the event, featured here. The cover image features the presentation board I put forward to show the charity representatives our idea.
Our Idea was chosen as the favourite of all concepts put forward.
