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'A Mile In Her Shoes' Charity Live Project

Working with a group of designers - We created a product for a charity organisation known as 'A Mile In Her Shoes', a charity aimed at giving mistreated women a second chance by joining a 'get fit' jogging scheme. Our Product would then be sold as part of our event we had to set up - It was my idea to create a 'fun run' style press release for the product, where women could raise money for the charity, but also purchase our awareness sports bra - suitable for inner city night running. Featuring highly visible fluorescent colours, lighting, whilst attempting to create a 'Blade runner'-esque style for the future of urban running.

I was responsible for the event management, as well as creating the graphics for the event, featured here. The cover image features the presentation board I put forward to show the charity representatives our idea.

Our Idea was chosen as the favourite of all concepts put forward.

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Daniel Dawkins
Design Student Bsc (Hons) at London South Bank University London, United Kingdom