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PUMA world cup 2014 - "CELEBRATION PACK"

Full graphic design of 2 franchises - evospeed and evopower. The pack was designed to celebrate the 2014 world cup in brazil. The direction, colour and graphic concept was created by myself, linking the colours to the green/pink pack used 'during' the world cup, but to create a "premium", "pure" pack, inspired by the mosaic street visible around cities I visited including Rio de janeiro, Salvador and Sao paolo.

Danny Dance
Senior Designer - Footwear performance and equipment NURNBERG, Germany