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Campaign for Hulu Original Show: "Chance"

A social campaign for Hugh Laurie's Hulu original show, "Chance," that turned viewers into participants through an ongoing, personal conversation with the main character.

The Chance social media experience began with the Find Your Limits test that asked fans to think about their own morality and how far they would go if presented with various challenging situations, just as anti-hero Eldon Chance is. This soul searching was rewarded with a personalized moral profile and sparked the first conversation with Chance through a custom chat bot, which then evolved into a more complex confidante relationship as the series continued. Fans were able to weigh in on Chance’s decisions and be privy to exclusive content through their chat sessions.

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Daniel Brockley
Creative Director, Writer, Filmmaker Seattle, WA