With a wide range of caddy carts on the market having varying degrees of quality and appeal, we were focused on differentiating by incorporating breakthrough innovation on the technology side (only cart to automatically follow the user) and the unique requirement of being folded into the size of carry-on luggage.
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Starting with their existing prototype, there was constant back and forth with the engineering and marketing groups to cement the feature set and structure. This product was truly form following function as the engineering requirements were specific and rigorous.
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Caddytrek
