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MINI Cooper 1 - Part of a magazine ad campaign where I had to choose a hard good. I chose MINI Cooper using the size of the car as a key reason to purchase it. This was created with Adobe Photoshop.
MINI Cooper 2 - Part of a magazine ad campaign where I had to choose a hard good. I chose MINI Cooper using the size of the car as a key reason to purchase it. This was created with Adobe Photoshop.
MINI Cooper 3 - Part of a magazine ad campaign where I had to choose a hard good. I chose MINI Cooper using the size of the car as a key reason to purchase it. This was created with Adobe Photoshop.
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MIni Cooper Ad Concepts

Created in a time when SUV ownership reigned supreme, these ads highlighted the perks of the owning a Mini Cooper (mainly for its size). The ads would have been used in metropolitan areas where these perks would be most beneficial.

Relying heavily on typography, I used placement and size of the wording to accentuate the compact quality of the Mini Cooper. Witty remarks helped engage the consumer. These ads were created entirely in Adobe Photoshop.

Daniel Link
Graphic Designer Queens, NY