MINI Cooper 1 - Part of a magazine ad campaign where I had to choose a hard good. I chose MINI Cooper using the size of the car as a key reason to purchase it. This was created with Adobe Photoshop.
MINI Cooper 2 - Part of a magazine ad campaign where I had to choose a hard good. I chose MINI Cooper using the size of the car as a key reason to purchase it. This was created with Adobe Photoshop.
MINI Cooper 3 - Part of a magazine ad campaign where I had to choose a hard good. I chose MINI Cooper using the size of the car as a key reason to purchase it. This was created with Adobe Photoshop.
MIni Cooper Ad Concepts
Created in a time when SUV ownership reigned supreme, these ads highlighted the perks of the owning a Mini Cooper (mainly for its size). The ads would have been used in metropolitan areas where these perks would be most beneficial.
Relying heavily on typography, I used placement and size of the wording to accentuate the compact quality of the Mini Cooper. Witty remarks helped engage the consumer. These ads were created entirely in Adobe Photoshop.