PROPEL Fitness Water 1 - Part of a magazine ad campaign where I had to choose a soft good. I chose Propel Fitness water using the tag " what propel's you? ". This ad was created with Adobe Photoshop.
PROPEL Fitness Water 2 - Part of a magazine ad campaign where I had to choose a soft good. I chose Propel Fitness water using the tag " what propel's you? ". This ad was created with Adobe Photoshop.
PROPEL Fitness Water 3 - Part of a magazine ad campaign where I had to choose a soft good. I chose Propel Fitness water using the tag " what propel's you? ". This ad was created with Adobe Photoshop.
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Propel Fitness Water Ad Concepts
In order to keep with up with rival companies products, these ads were created for Gatorade's attempt at fitness water using a catch-phrase that was also a play on words: "What propel's you?"
Relying on typography, color, composition, and imagery, I used placement and size of the wording to enhance the answer to the tagline. These ads were created entirely in Adobe Photoshop.