Concept sketch examples: looking at possible forms for the packaging presentation of the wristband.
Digital layout studies of one of the potential box shapes chosen by the client.
Refinement and experimentation with both the box shape and the presentation of the product within. At this point, it was determined that a clear carton would emphasize the product and look appropriately modern (to go with it).
Form study example. Many forms were created and adjusted in order to come up with a way of presenting the band to the best effect. An "infinity" style look became the focus.
Final, custom die-line for both the clear plastic carton and the support insert.
Elevation illustrations of the completed package design.
Perspective and front elevation illustrations of the completed package design.
Perspective illustrations and a photo of a sketch model of the final design.
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KEEPTIGHT Wristband Package Design
To design a package for KEEPTIGHT's promotional wristband. The goal was to create a package that followed KEEPTIGHT's branding white emphasizing the wristband as both a desired item and strong ambassador of the brand.
