Derrick Stratton

Hey Friend Apparel Co is another case study based around some of my favorite style of designs, mascot logos etc! That was the initial focus for this project, just wanting to create something dope for my self or others that I could add onto my own apparel.
A lot of this project was really focused on creating what I want to see more of in the world. More Mascot & Character Designs that are fun, bright, bold and playful! With this specific brand more focused around youth culture, art and design within apparel / street fashion scene and obviously, the culture of skateboarding.

• Logo Design
• Character Design
• Creative Direction
• Art Direction
• Graphic Design
• Illustration
• Illustrator
• Photoshop
• Apparel