Creative Director, Media and Product Designer
Dash a’Ginger Design Studios
Jun 2012 - Present (10 years)
Media and product development for domestic and foreign clients. Product and branding launches, launch media and package design. Investor solicitation presentation (making the product already look real.)
Creative Director and Media and Product Designer
Robertson Marketing Group
Jul 2005 - May 2012 (6 years 10 months)
Designed and developed digital and print media: marketing, training, e-learning, front-end
design of e-commerce websites, tradeshow booths/traveling stores, packaging and print collateral.
Produced 3D animations and voiceovers with vendors.
Digital Design clients: Viacom, Showtime, MTV, CMT, Comedy Central, Nickelodeon, Scripps Network, HGTV, Food Network, Fine Living, DIY, GAC, SunTrust Bank, CISCO, nVidia, NASCAR Sponsors.
Designed and developed products from concept through manufacture: market research, reverse engineering, prototype development, factory evaluation, manufacturing oversight and tooling correction. Conducted domestic and international vendor communications and final product inspections.
Product Design clients: CISCO, Intel, Intel Museum, PriceWaterhouseCoopers and Pacific Life.
Designed products: Case goods/bags/backpacks, package design (through drop-test), corporate awards, wooden items, plastic component molded with ABS, TPU, TPE, silicone and over-molding. With the following processes: SolidWorks/Pro-E CAD modeling, stereo-lithography, short-run soft mold casting, rigid foam modeling, 3D scanning, industrial sewing, crystal and cast acrylic (subtractive shaping, multi-stage grinding, sand blasting), pewter casting, blown glass with design knowledge of glass chemistry/color cooling rates, pad printing, embroidery.
Summer Program Coordinator
California College of the Arts
Jan 2005 - Aug 2005 (7 months)
Increased summer program admission by 15% from the previous year. Evaluated transcripts for domestic and international students, assigned classes, registered students, evaluated summer program scholarship portfolio, coordinated with Residence Hall, prepared mass mailing of acceptance/denial letters and program packets. Coordinated opening day events, dormitory check-in and student ID packets, catering and ceremony media equipment. Coordinated campus-wide catered final art show and studio day for parents. Planned student bus trips and food for SF campus day and Muir Beach outings. Resolved instructor/student conflicts, behavioral issues and health emergencies as needed.
Art Institute of Washington
2004 - 2005 (1 year)
Managed staff and curriculum, developed new classes as necessary, hired and trained adjunct instructors, planned quarterly class schedules/offerings and planned three years of departmental goals. Advised and scheduled quarterly 500 students and 29 faculty in Graphic Design, Advertising, Foundations and Interior Architecture. My primary challenge and achievement was developing and implementing a plan of consistent standards with the faculty to eradicate social passing and prepare students for better entry-level jobs in their field of study. The plan was implemented at other Art Institute franchises.
Art Institute of Washington
2002 - 2004 (2 years)
Taught subjects such as Foundations of 3D form and construction, Animation Armature Figure Construction and Balance, Beginning Package Design, Color Theory and Design Principles, Visual Expressions: Design Voice through Medium Choice, Conceptual Design, Script Writing for Animation, PhotoShop, Illustrator, and Intro to Media Arts and Animation business survey class.
• Evaluated 300+ Graphic Design portfolios as part of the Graphic Design Review team.
• Co-sponsored AIGA and animation campus clubs.
• Taught more classes per quarter than required of full-time faculty.
Newton Interactive Group
2000 - 2001 (1 year)
Directed the production of web-based and CBT pharmaceutical sales training and marketing. Job
position objective was to decrease cost of media production of Flash animation, CD, and video to
help position Newton Interactive for IPO/initial public offering. Cut costs of Flash development by 65%. Managed project-based teams of up to 18 designers and developers. Designed Flash animation storyboards and created Flash artwork with Medical SMEs. Managed Newton’s brand transition, production of all marketing materials, ad placement, print materials, package design and premiums. Developed preferred vendor list and managed communication, quotes, and buying from fulfillment vendors.
Clients: Pfizer, Bristol-Meyers Squibb, AstraZenica, Berlex.