Mentos UP2U Gum PR Kit - Mentos requested a PR Kit for their new line of chewing gum. Distribution was to the media and to high profile individuals at events. Working with Perfetti van Melle's design department, I provided die lines, mock ups, substrate samples and print variation tests during the development stage. Numerous variations of the cover image were tested to arrive at a desirable effect. The final kit was produced by printing spot white on foil with colors used on logos and package cuts.
Mentos UP2U Gum PR Kit - The kit was designed to hold a set of four Mentos UP2U Gum packs and an insert that could be used to invite a friend to try the gum.
Downy Bottle Presentation Box - This box was developed for the AOR to use in presenting new Downy bottle designs to the Brand. I collaborated with the AOR to create a functional box and to run printing and material tests. The experimentation was needed to achieve the desired visual effects.
Downy Bottle Presentation Box - The main box was printed offset on a rainbow holographic stock with varying levels of white. The cover sleeve was offset printed in reverse on flexible vinyl. The cover sleeve was intended to obscure the top of the box and allow a "reveal" of the rainbow metalic effect when removed.
Downy Bottle Presentation Box - The box opens to reveal one of seven different sized and shaped bottles. The box shell was designed to accommodate any of the bottles with base inserts cut to hold individual bottles.
Downy Bottle Presentation Box - Close up of the rainbow metallic effect.
Drackett Professional Marketing Kit - Drackett Professional Products line requested a marketing kit that was simple, direct and conveyed the message of marketing "clutter." The exterior of the kit is emblazoned with various claims and product messages to which consumers are constantly exposed. The inside is simplified and offers several novelties that allude to Drackett having the tools to "cut through the clutter."
Vitality Kit - OralB had a need for a bright and fun presentation box to present the full line of Vitality brushes. The process began with sketches and structural testing of materials and sizes. My team and I created this prototype to verify the feasibility of the design.
Vitality Kit - This is the final presentation box. It is graphically simple and satisfies the need for a bright and fun vehicle to house the Vitality brushes. The internal structure on the right side of the box is used to store a Charger and Color Swatchbook.
Premier Gas Trade Show Table Top
White Mockup of initial "Share a Coke" Sales Kit. Kit was to include a 20oz bottle of product, five buttons and a t-shirt. In order to allow room for all three elements, I suggested rolling the t-shirt to resemble a Coke can.
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Presentation Kits
