What do you want your audience to see? Remember, we interject personal life experience into every piece of visual communication we encounter. This idea is supported by the Rorschach inkblot test inspired imagery. The Rorschach technique is a psychological test in which subjects’ perceptions of inkblots are recorded and then analyzed. While I embrace happy accidents throughout the creative process, I stress there must be purpose, strategy and intent behind every mark we make.
the science of design: the rorschach inkblot test poster series

What do you want your audience to see? Remember, we interject personal life experience into every piece of visual communication we encounter. This idea is supported by the Rorschach inkblot test inspired imagery. The Rorschach technique is a psychological test in which subjects’ perceptions of inkblots are recorded and then analyzed. While I embrace happy accidents throughout the creative process, I stress there must be purpose, strategy and intent behind every mark we make.

Dean Ballas
VP/Creative Lead Atlanta, GA