This was his original logo that he wanted me to transform.
This is the new logo with the name of the typeface that I used.
The logo within different box sizes.
I wanted the letterhead to be clean and simple just like the logo itself.
I think the business cards were the most challenging part of this project. I wanted to try to keep the same style as the logo but didn't know how to exactly execute the information. I did 3 variations of the back so that way he had options.
gLike
Just Fitz
A friend of my had asked me to re-work his logo that he felt was lacking and didn't really seemed like him. So I played off his name and created a logo that suited him more while also keeping it so that its only used 1 color to help the cost of printing. Along with that I'd made sure that it would work well either with black or the red.
