Joel Owen Williams Pro

Baileys Chocolate
Industrial Design
2024

I was commissioned by a British chocolate manufacturer whom I have worked with for over a decade, to design a new filled chocolate mould for Baileys Irish Cream. The chocolate was briefed to be based loosely upon the proportions of the iconic walnut whip and to communicate a clear sense of luxury and indulgence while displaying the branding in a clear and central way.

I produced many concept iterations before all parties agreed upon a design direction, which I then refined for manufacture with draft release angles and radius edges.

Notes
Full process industrial design.
Manufactured in the UK.
In mass production since 2025.
Mould designed in SolidWorks.

• Industrial Design