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Pet Hydration

Little Chonk
Industrial Design
2024

I was briefed by a Brooklyn, NYC based brand to design an innovative new bottle to serve the luxury pet market. The lineup uses nostalgic colourways which are based on familiar 90's toys.

The Lil'Gulp is a fully considered product that has been very well received by the market at a retail price of $35USD.

Opportunity
Existing pet bottles are typically low value and poorly executed, with poor functionality and lacking in thoughtful design and aesthetic appeal. A major issue was leaking bottles and a short usable life. I was commissioned to eliminate a list of pain points.

Solution
The result is a lasting, carefully considered lifestyle product with best in class functionality and quality. I worked closely with the brand and the chosen suppliers to create a product with high attention to detail, beautiful finishes and an excellent user experience for both humans and pets.

Available
Freelance
Joel Owen Williams
Independent Industrial Designer | DesignLDN.com London, United Kingdom