Joel Owen Williams Pro

Tony's Chocolonely Egg
Industrial Design
2021

Tony's Chocolonely is a popular European chocolate brand which actively resists worker and supply chain exploitation in the cocoa industry,

I was commissioned directly by Tony's Amsterdam office to create the initial concept designs for their new Easter egg in 2021. 

Drawing upon my extensive experience of designing with chocolate, I developed the concepts in 3D CAD and created stripped back visuals for review, from which Tony's chose their preferred direction.

The 3D designs were then developed by Tony's based upon my concept drawings, and launched to market in 2024.

• Industrial Design