Pursuit Shaker Bottle
Industrial Design
2020
I have been supporting PROMIXX alongside their highly skilled in-house design team since 2020, as a consultant.
The Pursuit bottle has been highly successful and can be found in many high street retailers across Europe and the US, including Whole Foods Market and Walmart. The bottle has sold many millions of units and sits in the top 10 Amazon list for best selling sports supplement bottles.
Opportunity
PROMIXX identified that existing nutrition bottles mixed shakes with a loose wire ball create micro plastic abrasion that ends up in the drink. Existing shakers were also poor in quality with little aesthetic development, creating an opportunity to create something worthy of being kept as a lifestyle accessory.
Solution
Following these insights, the updated bottle design features a snap in place, easy to clean agitator which creates controlled radial flow for smooth, clump free shakes.
