Problem: With an increasing number of cyclist hitting the road, it unfortunately equates to a higher rate of cycling related death and injury. Visual safety is a growing concern amongst cyclist of all age groups but one group in particular, baby boomers. High visibility products, such as bright yellow jackets have been around for some time, but have failed to be adapted by all cyclist.

Solution: Luminelo is a means of visual communication amongst cyclist and perhaps more importantly automobiles. The illuminated and dynamic jersey lets people know when a cyclist is turning and stopping while also providing visibility in lowlight. Luminelo is a replacement and a better solution for high visibility products. By using stretchable circuits, an up and coming technology, a matrix of small LEDs will effectively communicate the intentions of cyclist.

Douglas Schaller
Silicon Valley Based Industrial Design San Carlos, CA