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Lumi Dental Care
Lumi is a subscription based dental care brand, helping you stay on top of your daily routine.
With this passion project, I wanted to create a brand targeting a Gen Z audience, with a sleek, no fuss dental brand.
Exploring the brands identity, packaging and digital assets, I wanted to create something that felt modern, fresh and bold to capture a younger target markets interest, something that really stands out from the market dominant supermarket brands.
Following inspiration from similar brands who offer razors and deodorant as a subscription, the aim was to design something that would encourage more brand loyalty and excitement than your average toothpaste brand.
