Eilidh McMillan

Somn Sleepwear is a passion project, completed to present my skills as a Brand Designer.

"A sustainable sleepwear brand that promotes getting the most comfortable, undisturbed sleep."

The brief (by Wildflower Design Co.) was to design a brand that was organic, calm and contemporary.

My main goal was to create a visual identity which felt organic and relaxed, but also something that would stand out in the market, in a more modern and contemporary way.

This project includes a visual identity, social graphics, print design (mailer / point of sale cards), and a theme based Shopify website.

• Branding & Corporate Identity
• Apparel
• E-Commerce
• Fashion Design
• Graphic Design
• Logo Design
• Print Design
• Social Media Marketing