Branding and Product Development Specialist
SpectraCell Laboratories Inc.
May 2013 - Present (9 years)
Provide creative direction in developing and implementing strategic branding initiatives to fuel product growth and establish brand awareness. * Support new product development and launch processes through targeted campaigns * Develop brand guidelines and integrate campaigns with brand consistency * Manage graphic projects from creative brief through completion * Conduct ongoing analysis of emerging markets and competition * Develop metrics and utilize CRM analytics to gauge success of marketing efforts
University of Houston Small Business Development Center
Jun 2009 - May 2013 (3 years 11 months)
* Participated as Subject Matter Expert on CRM system * Heavily assisted marketing, social media, public relations and website development teams * Developed branding and marketing collateral for small to mid-sized businesses * Reduced inefficiencies by streamlining internal reporting processes