Wrap with logo for Laurel Wreath range. Image sent to suppliers to quotation on print. Modelled in Solidworks and rendered in Keyshot 3.
Wrap with logo for authentic range with one colour print. Image sent suppliers for quotation on print. Modelled in Solidworks and rendered in Keyshot 3.
Early wrap design using a string and tie method to close. Modelled in Solidworks and rendered in Keyshot 3.
Wrap range made from thin natural brown card, with blue foiling. Modelled in Solidworks and rendered in Keyshot 3.
Pillow box range with actual proportions used for quoting. Modelled in Solidworks and rendered in Keyshot 3.
Pillow box range re-rendered. Modelled in Solidworks and rendered in Keyshot 3.
Close up of blue foiling on pillow box. Modelled in Solidworks and rendered in Keyshot 3.
Close of up blue foiled logo on natural brown card. Modelled in Solidworks and rendered in Keyshot 3.
Optional shaped pillow box for obscurely shaped items. Modelled in Solidworks and rendered in Photoview 360.
3D model of the small, medium and large pillow boxes using natural brown card. Modelled in Solidworks and rendered in Photoview 360.
3D model of the small, medium and large boxes needed for the range. Modelled in Solidworks and rendered in Photoview 360.
3D model of the box map. This was sent to supplier to help with quotation. Modelled in Solidworks and rendered in Photoview 360.
3D model showing how the box opens, with clothing inside.
3D model of black paper wrapped split box with gold foiling. Modelled in Solidworks and rendered in Photoview 360.
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Fred Perry project

Modo were appointed to design a packaging range for Fred Perry's clothing.

The range was initially only for eccomerce packaging, however this was later changed to retail as well.

This was the longest project I had involvement with during my time at Modo.

Elliot Simpson
Sustainable Product Designer Brighton, United Kingdom