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GSA Project 2012: Designing for Subcultures

I studied the fringe group "Anime Fanatics" and used ethnographic research to ascertain their habits, rituals, ambitions, likes and dislikes. I used my intimate knowledge of what binds anime fans together and what 'makes them tick' to find design opportunities that would enrich their lives. I designed a graphic style calendar app. for their phones because they are youthful, sociable, busy and visual people.

Eloise Smith-Foster
Practicing Designer / MEDes (Master of European Design) student at... Glasgow, United Kingdom