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Michigan Transportation Musical
As story director of Filmic Productions – the profitable production company I co-founded in 2011 – I created impactful stories for clients by understanding their audience and thinking outside the box. The University of Michigan hired Filmic to develop an engaging informational video about their multi-faceted transportation system to show to all 6,171 incoming students. A video about buses may not seem inherently thrilling, but we turned it into a quirky musical parody featuring the talented students from the theatre department. One YouTube commenter even said: “I have never considered going to this school until I sat and watched this. That was awesome.”
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